Database Mining

The term database mining refers to the process of extracting information from a set database and transforming that into understandable information. The data mining process is also known as data dredging or data snooping. The consumer focused companies into retail, financial, communication, and marketing fields are using data mining for cost reduction and increase revenues. This process is the powerful technology, which helps the organisations to focus on the most important and relevant information from their collected data. Organisations can easily understand the potential customers and their behaviour with this process. By predicting behaviours of future trends the recruitment process outsourcing firms assists the multiple organisations to make proactive and profitable decisions in their business. The database mining term is originated from the similarities between searching for valuable information in large databases and mining a mountain for a vein of valuable crystal.

Recruitment process outsourcing firm helps the organisation for the betterment of their future by analyzing the data from distinctive dimensions or angles. From the business point of view, the data mining and data entry services leads the organisation to increase their profitability and customer demands. Data mining process is must for every organisation to survive in the competitive market and quality assurance. Now a day the data mining services are actively utilised and adapted by many organisations to achieve great success and analyse competitor growth, profit analysis, budget, and sales etc. The data mining is a form of artificial intelligence that uses the automated process to find required information. You can easily and swiftly plan your business strategy for the future by finding and collecting the equivalent information from huge data.

With the advanced analytics and modern techniques, the database mining process uncovers the in-depth business intelligence. You can ask for the certain information and let this process provide you information, which can lead to an immense improvement in your business and quality. Every organisation holds a huge amount of data in their database. Due to rapid computerisation of business, the large amount of data gets produced by every organisation and then database mining comes in the picture. When there are problems arising and challenges addressing in the database management of your organisation, the fundamental usage of data mining will help you out with maximum returns. Thus, from the strategic point of view, the rapidly growing world of digital data will depend on the ability of mining and managing the data.


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Text Data Mining Can Be Profitable

There are billions of search terms performed on the internet every year,and the companies which make use of this vast amount of information are the ones who will be able to market effectively in the future. It is here that text data mining comes into its own, a technique which enables researchers to find patterns within groups of text which will enable them to make predictions as to how customers or other groups of people will act in the future. This article will take a look at text data mining and how we can help various groups of people to find the best things in the data analysis.

It is always a good idea to do some study of the text mining techniques before going on to text mining implementation, and this can be said to be especially true of the insurance industry where not only text mining but also generic data mining using in statistics can be a great help in determining profitability and also showing actuaries how to make future calculations.

Consultancy is an important part of text data mining, and the text mining consultant can bring a huge amount of knowledge to a company whatever the service or services that are providing, particularly if he has an extensive knowledge of text data mining technology and can help to build a system around it.

Of course it is not only commercial applications that can use text mining, because it also has used in security, in that it can help to track criminal intent on the Internet. There are also applications in the biomedical world, in order to help find clusters of data in the right way. But it is in the online world and in the field of marketing that text mining is being used extensively, particularly in customer relationship management [CRM] techniques, where the tools are among some of the most advanced.

Knowing how text mining algorithms work is essential for any consultant who works in this field, because it is an important tool in the marketing technique possibilities. By understanding how text data mining can help an organization a consultant or marketer can make great strides in profitability and this is something that most organizations would be glad for.


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Things to Remember Before Selecting a Home Based Data Entry Company

Online data entry work is considered as one of the most popular part time jobs across the globe especially in the US. The data entry job has gained immense popularity not only because of the scope of an additional income but also it is very convenient to do the job. You can start working in this sector from the comfort of your bed room, an internet café or from practically any place from where you can access the internet.

Even though you will find most of the required information on the websites, still it is preferable to clear any doubts, if needed. It is always advisable to be informed about various data entry job opportunities. If you have knowledge about the data entry market, you will be easily able to determine the legitimacy of a particular company you are planning to work for. There are few factors, which you need to consider before selection a particular company.

Registration Fees
Often you will find that companies are asking for a certain amount of registration fees for home based data entry work. Before paying such fees, ask them the purpose of the fees. Enquire whether you will receive any startup material or any software to start your job. Gather all the necessary information about the trail period and offers related to money back guarantee. Note down for how long this offer will be valid.

Methods And Terms Of Payment
You will only get paid on the work, which is efficiently completed by you. Once you have completed the work, the client will review it and only after complete satisfaction the payment will be made to you. Before you accept any project fix the rate and the available time period with the client. Know the payment scheme - whether it is weekly or bimonthly or monthly. Always ask for the modes of payment too as it is important in case the client and the agent is from two different countries. Options like direct deposit to bank account, moneybookers, paypal etc. are few choices, which are widely used by people to transfer online money.

Secret Charges
Some companies always keep hidden charges inform of taxes and fees. Before accepting a project make sure whether your employer are planning to levy any such charges on your income or not. Often data entry agents are surprised after they receive less amount of payment than what they were expecting. Sometimes bank transfer charges are even deducted from your fees. In order to avoid all complications, inquire carefully before you start to work.

Information Of References
After you discuss the business details of a home based data entry work with the representative of the company, don't forget to take details of that representative. Note down his first as well as last name. If the representative is unable to give you his real identity due to business policies, then get their agent number or code number. This is very important as it can be used as references in the later stage. You should also remember the date and time of the call.


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How to Select the Best Data Entry Company With 3 Easy Steps

In the business process outsourcing industry, data form entry services are very crucial and central of any business. It makes more importance to the small, medium and large level of business firms, and organization which has a huge amount of form entry outsourcing work. Most of the BPO companies or big organization having main heart of the business is form entry services.

Information has required some processing of data and conversion of data into different format so this task is doing on personal computer to micro, mini and mainframe computer which generally called data processing and data conversion type of service.

These Information entry now consider in almost all professional services include online and offline form entry, document and image data form entry, insurance claim entry and other data processing, data conversion etc.

How to Choose Best Data Entry Company?

1. If you are looking for simple Information or complete data base management then first understand the requirements of your company or individuals. It means that understand your company's specific data(information) entry needs.

2. Are you looking for right solution for your data form entry needs? Then you have to decide which of the available data entry solutions is most realistic for your business or individuals.

3. Match your company's need such as variety of services, need of technology, and cost of services, client support and accuracy of services.

About Beneficial of Data Entry Outsourcing:

1. Save time and cost for information entries requirements.
2. Outsourcing will gain you with expertise of experienced information form entry specialist.
3. High level of quality of data entry services.
4. Efficiency and productivity are both enhanced significantly.
5. Best client satisfaction.

Data outsourcing covers all types of information entry services such as create email database, custom bulk mailing, data capture, form processing, spreadsheet data form entry, document processing, image cropping, indexing services, invoice data form entry, entry of application forms and many more...

Data Entry Outsourcing is one of leading business process outsourcing organization having more than 17 years of experience in the BPO field. Our data entry company has professional BPO expert to solve your complexity.



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Data Mining Software - Discover Software Modernization

Data mining software is usually an application that one uses and covers mostly with one's knowledge in the discovery of software modernization. Mining data software involves the understanding of the software artifacts that exist and the mining data tools. This process has very close relations with reverse engineering. The knowledge that one gains from studying data software that exists is usually presented in forms of models and by doing these queries one can be in a position to make his personal data mining software. With the knowledge that someone gains it must be applicable and one must also know the mining data tools that are suppose to be used apart from the soft wares. One can be able to know very widely about the mining data tools that are there in mining data software by doing computer science as a course. Computer science covers widely on what are the procedures, steps of mining data software and how can use the mining data tools.

This software is mostly used in making of databases schemes. Making of databases is not as easy as many would think it requires one to have some knowledge about computer engineering and the basic concepts of computers.;This software is mostly used in data crawling because it can be in a position to store data and one can be able to retrieve the data when needed.

The softwares are not that cheap they come in different varieties and it will depend on which information or the database on which one is coming up with.

Data mining software are usually in different levels there is the data level, design level, application level, architectural level, call graph level and program level it will depend on which level one is covering and this come together with mining data tools.

Data software's have increased rapidly through the introduction of computers and ERP definition. Computers hackers have been able to get the softwares at a very low price and this has made data mining to become very easy and quick to use in the shops and supermarkets and also government institutions. One cannot do data crawling without having the basic knowledge about data mining soft wares because soft wares are the programmes that are usually installed into the computer and without the programmes then no data can be processed.

There are a lot of challenges that come with the use of the mining soft ware. One can easily crush the software he is using or the softwares can easily break they are normally sold on CDS one can easily break it or loose it.

High chances of losing the data that someone is coming up with is very high because computers easily crash due to some difficulties that they experience or a virus can easily crush the computer.

Mining software take a very large space and in most of the computers. The reason behind this is because, data crawling use graphics. Graphics usually occupy a lot of space in terms of the size of the local disk. One is suppose to look for a computer that has very good memory. Data crawling is something that needs to be updated each and every time something appears along the way.


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Data Mining Process - Why Outsource Data Mining Service?

Overview of Data Mining and Process:
Data mining is one of the unique techniques for investigating information to extract certain data patterns and decide to outcome of existing requirements. Data mining is widely use in client research, services analysis, market research and so on. It is totally based on mathematical algorithm and analytical skills to drive the desired results from the huge database collection.

Information mining is mostly used by financial analyzer, business and professional organization and also there are many growing area of business that are get maximum advantages of data extract with use of data warehouses in their small to large level of businesses.

Most of functionalities which are used in information collecting process define as under:

* Retrieving Data

* Analyzing Data

* Extracting Data

* Transforming Data

* Loading Data

* Managing Databases

Most of small, medium and large levels of businesses are collect huge amount of data or information for analysis and research to develop business. Such kind of large amount will help and makes it much important whenever information or data required.

Why Outsource Data Online Mining Service?

Outsourcing advantages of data mining services:
o Almost save 60% operating cost
o High quality analysis processes ensuring accuracy levels of almost 99.98%
o Guaranteed risk free outsourcing experience ensured by inflexible information security policies and practices
o Get your project done within a quick turnaround time
o You can measure highly skilled and expertise by taking benefits of Free Trial Program.
o Get the gathered information presented in a simple and easy to access format

Thus, data or information mining is very important part of the web research services and it is most useful process. By outsource data extraction and mining service; you can concentrate on your co relative business and growing fast as you desire.

Outsourcing web research is trusted and well known Internet Market research organization having years of experience in BPO (business process outsourcing) field.

If you want to more information about data mining services and related web research services, then contact us.


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Unleash the Hidden Potential of Your Business Data With Data Mining and Extraction Services

Every business, small or large, is continuously amassing data about customers, employees and nearly every process in their business cycle. Although all management staff utilize data collected from their business as a basis for decision making in areas such as marketing, forecasting, planning and trouble-shooting, very often they are just barely scratching the surface. Manual data analysis is time-consuming and error-prone, and its limited functions result in the overlooking of valuable information that improve bottom-lines. Often, the sheer quantity of data prevents accurate and useful analysis by those without the necessary technology and experience. It is an unfortunate reality that much of this data goes to waste and companies often never realize that a valuable resource is being left untapped.

Automated data mining services allow your company to tap into the latent potential of large volumes of raw data and convert it into information that can be used in decision-making. While the use of the latest software makes data mining and data extraction fast and affordable, experienced professional data analysts are a key part of the data mining services offered by our company. Making the most of your data involves more than automatically generated reports from statistical software. It takes analysis and interpretation skills that can only be performed by experienced data analysis experts to ensure that your business databases are translated into information that you can easily comprehend and use in almost every aspect of your business.

Who Can Benefit From Data Mining Services?

If you are wondering what types of companies can benefit from data extraction services, the answer is virtually every type of business. This includes organizations dealing in customer service, sales and marketing, financial products, research and insurance.

How is Raw Data Converted to Useful Information?

There are several steps in data mining and extraction, but the most important thing for you as a business owner is to be assured that, throughout the process, the confidentiality of your data is our primary concern. Upon receiving your data, it is converted into the necessary format so that it can be entered into a data warehouse system. Next, it is compiled into a database, which is then sifted through by data mining experts to identify relevant data. Our trained and experienced staff then scan and analyze your data using a variety of methods to identify association or relationships between variables; clusters and classes, to identify correlations and groups within your data; and patterns, which allow trends to be identified and predictions to be made. Finally, the results are compiled in the form of written reports, visual data and spreadsheets, according to the needs of your business.


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How Web Data Extraction Services Will Save Your Time and Money by Automatic Data Collection

Data scrape is the process of extracting data from web by using software program from proven website only. Extracted data any one can use for any purposes as per the desires in various industries as the web having every important data of the world. We provide best of the web data extracting software. We have the expertise and one of kind knowledge in web data extraction, image scrapping, screen scrapping, email extract services, data mining, web grabbing.

Who can use Data Scraping Services?

Data scraping and extraction services can be used by any organization, company, or any firm who would like to have a data from particular industry, data of targeted customer, particular company, or anything which is available on net like data of email id, website name, search term or anything which is available on web. Most of time a marketing company like to use data scraping and data extraction services to do marketing for a particular product in certain industry and to reach the targeted customer for example if X company like to contact a restaurant of California city, so our software can extract the data of restaurant of California city and a marketing company can use this data to market their restaurant kind of product. MLM and Network marketing company also use data extraction and data scrapping services to to find a new customer by extracting data of certain prospective customer and can contact customer by telephone, sending a postcard, email marketing, and this way they build their huge network and build large group for their own product and company.

We helped many companies to find particular data as per their need for example.

Web Data Extraction

Web pages are built using text-based mark-up languages (HTML and XHTML), and frequently contain a wealth of useful data in text form. However, most web pages are designed for human end-users and not for ease of automated use. Because of this, tool kits that scrape web content were created. A web scraper is an API to extract data from a web site. We help you to create a kind of API which helps you to scrape data as per your need. We provide quality and affordable web Data Extraction application

Data Collection

Normally, data transfer between programs is accomplished using info structures suited for automated processing by computers, not people. Such interchange formats and protocols are typically rigidly structured, well-documented, easily parsed, and keep ambiguity to a minimum. Very often, these transmissions are not human-readable at all. That's why the key element that distinguishes data scraping from regular parsing is that the output being scraped was intended for display to an end-user.

Email Extractor

A tool which helps you to extract the email ids from any reliable sources automatically that is called a email extractor. It basically services the function of collecting business contacts from various web pages, HTML files, text files or any other format without duplicates email ids.

Screen scrapping

Screen scraping referred to the practice of reading text information from a computer display terminal's screen and collecting visual data from a source, instead of parsing data as in web scraping.

Data Mining Services

Data Mining Services is the process of extracting patterns from information. Datamining is becoming an increasingly important tool to transform the data into information. Any format including MS excels, CSV, HTML and many such formats according to your requirements.

Web spider

A Web spider is a computer program that browses the World Wide Web in a methodical, automated manner or in an orderly fashion. Many sites, in particular search engines, use spidering as a means of providing up-to-date data.

Web Grabber

Web grabber is just a other name of the data scraping or data extraction.

Web Bot

Web Bot is software program that is claimed to be able to predict future events by tracking keywords entered on the Internet. Web bot software is the best program to pull out articles, blog, relevant website content and many such website related data We have worked with many clients for data extracting, data scrapping and data mining they are really happy with our services we provide very quality services and make your work data work very easy and automatic.

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Benefits of Predictive Analytics and Data Mining Services

Predictive Analytics is the process of dealing with variety of data and apply various mathematical formulas to discover the best decision for a given situation. Predictive analytics gives your company a competitive edge and can be used to improve ROI substantially. It is the decision science that removes guesswork out of the decision-making process and applies proven scientific guidelines to find right solution in the shortest time possible.

Predictive analytics can be helpful in answering questions like:

    Who are most likely to respond to your offer?
    Who are most likely to ignore?
    Who are most likely to discontinue your service?
    How much a consumer will spend on your product?
    Which transaction is a fraud?
    Which insurance claim is a fraudulent?
    What resource should I dedicate at a given time?

Benefits of Data mining include:

    Better understanding of customer behavior propels better decision
    Profitable customers can be spotted fast and served accordingly
    Generate more business by reaching hidden markets
    Target your Marketing message more effectively
    Helps in minimizing risk and improves ROI.
    Improve profitability by detecting abnormal patterns in sales, claims, transactions etc
    Improved customer service and confidence
    Significant reduction in Direct Marketing expenses

Basic steps of Predictive Analytics are as follows:

    Spot the business problem or goal
    Explore various data sources such as transaction history, user demography, catalog details, etc)
    Extract different data patterns from the above data
    Build a sample model based on data & problem
    Classify data, find valuable factors, generate new variables
    Construct a Predictive model using sample
    Validate and Deploy this Model

Standard techniques used for it are:

    Decision Tree
    Multi-purpose Scaling
    Linear Regressions
    Logistic Regressions
    Factor Analytics
    Genetic Algorithms
    Cluster Analytics
    Product Association


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Data Mining Explained

Overview
Data mining is the crucial process of extracting implicit and possibly useful information from data. It uses analytical and visualization techniques to explore and present information in a format which is easily understandable by humans.

Data mining is widely used in a variety of profiling practices, such as fraud detection, marketing research, surveys and scientific discovery.

In this article I will briefly explain some of the fundamentals and its applications in the real world.

Herein I will not discuss related processes of any sorts, including Data Extraction and Data Structuring.

The Effort
Data Mining has found its application in various fields such as financial institutions, health-care & bio-informatics, business intelligence, social networks data research and many more.

Businesses use it to understand consumer behavior, analyze buying patterns of clients and expand its marketing efforts. Banks and financial institutions use it to detect credit card frauds by recognizing the patterns involved in fake transactions.

The Knack
There is definitely a knack to Data Mining, as there is with any other field of web research activities. That is why it is referred as a craft rather than a science. A craft is the skilled practicing of an occupation.

One point I would like to make here is that data mining solutions offers an analytical perspective into the performance of a company depending on the historical data but one need to consider unknown external events and deceitful activities. On the flip side it is more critical especially for Regulatory bodies to forecast such activities in advance and take necessary measures to prevent such events in future.

In Closing
There are many important niches of Web Data Research that this article has not covered. But I hope that this article will provide you a stage to drill down further into this subject, if you want to do so!

Should you have any queries, please feel free to mail me. I would be pleased to answer each of your queries in detail.


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RFM - A Precursor to Data Mining

RFM in Action

RFM was initially utilized by marketers in the B-2-C space - specifically in industries like Cataloging, Insurance, Retail Banking, Telecommunications and others. There are a number of scoring approaches that can be used with RFM. We'll take a look at three:

RFM - Basic Ranking
RFM - Within Parent Cell Ranking
RFM - Weighted Cell Ranking

Each approach has experienced proponents that argue one over the other. The point is to start somewhere and experiment to find the one that works best for your company and your customer base. Let's look at a few examples.

RFM - Basic Ranking

This approach involves scoring customers based on each RFM factor separately. It begins with sorting your customers based on Recency, i.e., the number of days or months since their last purchase. Once sorted in ascending order (most recent purchasers at the top), the customers are then split into quintiles, or five equal groups. The customers in the top quintile represent the 20% of your customers that most recently purchased from you.

This process is then undertaken for Frequency and Monetary as well. Each customer is in one of the five cells for R, F, and M

Experience tells us that the best prospects for an upcoming campaign are those customers that are in Quintile 5 for each factor - those customers that have purchased most recently, most frequently and have spent the most money. In fact, a common approach to creating an aggregated score is to concatenate the individual RFM scores together resulting in 125 cells (5x5x5).

A customer's score can range from 555 being the highest, to 111 being the lowest.

RFM - Within Parent Cell Ranking

This approach is advocated by Arthur Middleton Hughes - one of the biggest proponents of RFM analysis. It begins like the one above, i.e., all customer are initially grouped into 5 cells based on Recency. The next step takes customers in a given Recency cell - say cell number 5, and then ranks those customers based on Frequency. Then customers in the 55 (RF) cell are ranked by monetary value.

RFM - Weighted Ranking

Weightings used by RFM practitioners vary. For example some advocate adding the RFM score together - thus giving equal weight to each factor. Consequently, scores can range from 15 (5+5+5) to 3 (1+1+1). Another weighting arrangement often used is, 3xR + 2xF + 1xM. In this case, scores can range from 30 to 3.

So which to use? In reality, there are many other permutations of approaches that are being used today. Best-practice marketing analytics requires a fine mix of mathematical and statistical science, creativity and experimentation. Bottom line, test multiple scoring methods to see which works best for your unique customer base.

Establishing a Score Threshold

After a test or production campaign, you will find that some of the cells were profitable while some were not. Let's turn to a case study to see how you can establish a threshold that will help maximize your profitability. This study comes from Professor Charlotte Mason of the Kenan-Flagler Business School and utilizes a real-life marketing study performed by The BookBinders Book Club (Source:Recency, Frequency and Monetary (RFM) Analysis, Professor Charlotte Mason, Kenan-Flagler Business School, University of North Carolina, 2003).

BookBinders is a specialty book seller that utilizes multiple marketing channels. BookBinders traditionally did mass marketing and wanted to test the power of RFM. To do so, they initially did a random mailing to 50,000 customers. The customers were mailed an offer to purchase The Art History of Florence. Response data was captured and a "post-RFM" analysis was completed. This "post analysis" was done by freezing the files of the 50,000 test customers prior to the actual test offer. Thus, the impact of this test campaign did not effect the analysis by coding many (the actual buyers) of the 50,000 test subjects as the most recent purchasers. The results firmly support the use of RFM as a highly effective segmentation approach.

Purchased the book = yes; months since last purchase = 8.61; total # purchases = 5.22; dollars spent = 234.30
Purchased the book = no; Months since last purchase = 12.73; total # purchases = 3.76; dollars spent = 205.74

Customers that purchased the book were more recent purchasers, more frequent purchasers and had spent the most with BookBinders.

The response rate for the top decile (18%) was twice the response rate associated with the 5th decile (9%).

Results from this test were then used by BookBinders to identify which of their remaining customers should receive the same mailing. BookBinders used a breakeven response rate calculation to determine the appropriate RFM cells to mail.

The following cost information was used as input:

Cost per Mail-piece $0.50

Selling Price $18.00

BookBinders Book Cost $9.00

Shipping Costs $3.00

Breakeven is achieved when the cost of the mailing is equal to the net profit from a sale. In this case:

Breakeven = (cost to mail the offer/net profit from a single sale)

= $0.50/($18-9-3)

= ($0.50/6)

= 8.3% = Breakeven Response rate

So, according to the test offer, profit can be obtained by mailing to cells that exhibited a response rate of greater than 8.3%

RFM dramatically improved profitability by capturing 71% of buyers (3,214/4,522) while mailing only 46% of their customers (22,731/50,000). And the return on marketing expenditures using RFM was more than eight times (69.7/8.5) that of a mass mailing.

Number of Cells and Cell Size Considerations

As previously mentioned, RFM was initially utilized by companies that operated in the B-to-C marketplace and generally possessed a very large number of customers. The idea of generating 125 cells using quintiles for R, F and M has been a very good practice as an initial modeling effort. But what if you are a B-to-B marketer with relatively fewer customers? Or, what if you are a B-to-C marketer with an extremely large file with millions of customers? The answer is to use the same approach that is used in data mining -- be flexible and experiment.

Establishing a minimum test cell size is a good place to start. Arthur Hughes recommends the following formula:

Test Cell Size = 4 / Breakeven Response Rate.

The Breakeven Response Rate was addressed above in the BookBinders case study. The number "4" is a number that Hughes has found works successfully based on many studies he has performed. BookBinders Breakeven Response Rate was 8.3%. Using the above formula, you would need a minimum of 48 customers in each cell (4/0.083). BookBinders actually had 400 customers per cell, so they had more than adequate comfort in the significance of their test. In reality, BookBinders could have created as many as 1,041 cells if they were comfortable using the minimum of 48 per cell. As an example, they could have used deciles as opposed to quintiles and established 1,000 cells (10 x 10 x 10). The more cells the finer the analysis, but of course the law of diminishing returns will arise.

Other weighting considerations can be used for small files. If your Breakeven Response Rate is 3%, your minimum cell size would be 133 customers (4/0.03). Therefore, if you have 12,000 customers you could have about 90 cells (12,000/133). As such, a 5 x 5 x 4 (100 cells) or a 5 x 4 x 4 (80 cells) approach may be appropriate.

Conclusions

RFM, BI and data mining are all part of an evolutionary path that is common to many marketing organizations. While RFM has been practiced for over 40 years, it still holds great value for many organizations. Its merits include:

- Simplicity - easy to understand and implement

- Relatively low cost

- Proven ROI

- The demand on data requirements are relatively low in terms of variables required and the number of records

- Once utilized, it sets up a broader foundation (from an infrastructure and business case perspective) to undertake more sophisticated data mining efforts

RFM's challenges include:

- Contact fatigue can be a problem for the higher scoring customers. A high level cross-campaign communication strategy can help prevent this.

- Your lowest scoring customers may never hear from you. Again, a cross-campaign communications plan should ensure that all of your customers are communicated with periodically to ensure low scoring customers are given the opportunity to meet their potential. Also, data mining and the prediction of customer lifetime value can help address this shortcoming.

- RFM includes only three variables. Data mining typically finds RFM-based variables to be quite important in response models. But there are additional variables that data mining typically use (e.g., detailed transaction, demographic and firmographic) that help produce improved results. Moreover, data mining techniques can also increase response rates via the development of richer segment/cell profiles that can be used to vary offer content and incentives.

As stated before, successful marketing efforts require analytics and experimentation. RFM has proven itself as an effective approach to predicting response and improving profitability. It can be an important stage in your company's evolution in marketing analytics.



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Importance of Data Mining Services in Business

Data mining is used in re-establishment of hidden information of the data of the algorithms. It helps to extract the useful information starting from the data, which can be useful to make practical interpretations for the decision making.
It can be technically defined as automated extraction of hidden information of great databases for the predictive analysis. In other words, it is the retrieval of useful information from large masses of data, which is also presented in an analyzed form for specific decision-making. Although data mining is a relatively new term, the technology is not. It is thus also known as Knowledge discovery in databases since it grip searching for implied information in large databases.
It is primarily used today by companies with a strong customer focus - retail, financial, communication and marketing organizations. It is having lot of importance because of its huge applicability. It is being used increasingly in business applications for understanding and then predicting valuable data, like consumer buying actions and buying tendency, profiles of customers, industry analysis, etc. It is used in several applications like market research, consumer behavior, direct marketing, bioinformatics, genetics, text analysis, e-commerce, customer relationship management and financial services.

However, the use of some advanced technologies makes it a decision making tool as well. It is used in market research, industry research and for competitor analysis. It has applications in major industries like direct marketing, e-commerce, customer relationship management, scientific tests, genetics, financial services and utilities.

Data mining consists of major elements:

    Extract and load operation data onto the data store system.
    Store and manage the data in a multidimensional database system.
    Provide data access to business analysts and information technology professionals.
    Analyze the data by application software.
    Present the data in a useful format, such as a graph or table.

The use of data mining in business makes the data more related in application. There are several kinds of data mining: text mining, web mining, relational databases, graphic data mining, audio mining and video mining, which are all used in business intelligence applications. Data mining software is used to analyze consumer data and trends in banking as well as many other industries.


Source: http://ezinearticles.com/?Importance-of-Data-Mining-Services-in-Business&id=2601221

Utilize Online Data Entry Services From India For Extended Profits

Numerous companies are seeking help for data entry services in order to better manage their company database. Many changes and innovations have taken place in this field that has greatly facilitated and accelerated often tedious and time consuming processes. There are a multitude of data entry companies offering useful solutions to businesses of all types. Hiring an online data entry company in India is an economical option. These outsourcing companies provide high quality work to businesses around the world.

Many firms have started passing their data entry work on to third party firms in an effort to save on overhead costs. The burden of employing a full time data entry associate on a salary basis and providing them with all the benefits of regular employees is immense, whether the work load is large of small for a particular month. Hiring a consultant will enable you to only incur costs when necessary.

Data is a very important part of any business. Therefore it is critical that it is handled with experienced hands and skills. Well managed data can be used in an endless number of ways to better plan and manage the undertakings of a business. As a part of data entry services, data conversion is gaining popularity. The companies are using the latest techniques and tools for designing data entry solutions. In order to make data useful for anyone, its conversion is important. Data that requires a longer duration of processing time should be outsourced for better efficiency of information flow.

Different types of businesses make use of these services. They primarily have an immense database to manage, for which to India is a cost effective option. For instance, pharmaceutical companies, educational institutes, law firms, E-Commerce sites, and others make use to data entry services for higher profits.

Outsourced data entry services have been very beneficial for companies by increasing sales, yet lowering labor expenses. They help in expanding the client base internationally, which enables global access to international customers with ease. Generally the data that is complex and takes longer processing times should be outsourced for better, timelier results. Some businesses can even take advantage of data conversion, document processing, and catalog development if they need it.

There are many advantages of outsourcing data entry services to developing countries like India. Here the workforce is cheap yet highly skilled. Thus, businesses can get better quality of work at relatively lower prices in comparison to companies in developed countries. There are a tremendous number of data entry service providers. One of these firms will be a great tool to take your business to the next level.


Source: http://ezinearticles.com/?Utilize-Online-Data-Entry-Services-From-India-For-Extended-Profits&id=1387446

Top Data Mining Tools

Data mining is important because it means pulling out critical information from vast amounts of data. The key is to find the right tools used for the expressed purposes of examining data from any number of viewpoints and effectively summarize it into a useful data set.

Many of the tools used to organize this data have become computer based and are typically referred to as knowledge discovery tools.

Listed below are the top data mining tools in the industry:

    Insightful Miner - This tool has the best selection of ETL functions of any data mining tool on the market. This allows the merging, appending, sorting and filtering of data.
    SQL Server 2005 Data Mining Add-ins for Office 2007 - These are great add-ins for taking advantage of SQL Server 2005 predictive analytics in Office Excel 2007 and Office Visio 2007. The add-ins Allow you to go through the entire development lifecycle within Excel 2007 by using either a spreadsheet or external data accessible through your SQL Server 2005 Analysis Services instance.
    Rapidminder - Also known as YALE is a pretty comprehensive and arguably world-leading when it comes to an open-source data mining solution. it is widely used from a large number of companies an organizations. Even though it is open-source, this tool, out of the box provides a secure environment and provides enterprise capable support and services so you will not be left out in the cold.

The list is short but ever changing in order to meet the increasing demands of companies to provide useful information from years of data.

Source: http://ezinearticles.com/?Top-Data-Mining-Tools&id=1380551

Data Mining, Visual Analytics, and The Human Component!

With all the massive amounts of data we are collecting from the Internet, well, it is just amazing the things we can do with it all. Of course, those concerned about privacy, well, you can understand why organizations like the Electronic Freedom Foundation is often fit to be tied. Still, think of all the good that can become of all this data? Let me explain.

You see, with the right use of visual analytics and various data mining strategies, we will be able to do nearly anything we need too. And, yes, I guess it goes without saying that I have a ton of thoughts on Visual Analytics of the Internet, Mobile Ad Hoc networking, and Social Networks along with some concepts for DARPAs plan for "crowd sourcing" innovation, it makes perfect sense to me, as each participant becomes basically a "neuron" and we use the natural neural network scheme.

What we need is a revolution in data mining visual analytics, so the other day I spent 20-minutes considering this and here are my thoughts. I propose an entirely new concept herein. Okay so let me explain my concept. But first let me briefly describe the bits and pieces of ideas and concepts I borrowed from to come up with this;

    There is an only UFO or Sci Fi tale I read, where the alien race said; "There is a whole new world waiting for you if you dare to take it,"
    Taking the "it" part of that line and calling "it" = "IT" as in Information Technologies.
    Next, combining that "IT" or "It entity" with that old Christian apocalyptic "mark of the beast" and the old computer system in Belgium 30-years ago claiming to be big enough to track every world transaction, also nick-named the beast.
    Then combining that concept with V. Bush's concept of "recording a life" or the later "life log theory" from Bell Labs.
    Then using the concept of the eRepublic, where government is nothing more than a networked website.
    Then considering the thought of Bill Gate's concepts in "the Road Ahead" where the digital nervous system of a corporation was completely and fully integrated.
    Combined with SAPs, and Oracles enterprise solutions
    Combined with Google's data bases
    Combined with the Pangaea Project for kids to collaborate in elementary school around the world and programming the AI computer, using a scheme designed by Carnegie Mellon to crowd source the teaching of an AI system. "eLearning Collaborative Networks like Quorum or Pangaea"
    Combined with IBMs newest mind map visualization recently in the news..
    Combined with these following thoughts of mine:

    My Book; "The Future of Truck Technologies," and 3D and 4D Transportation Computer Modeling; Page; 201.
    My Book; "Holographic Technologies," specifically; Data Visualization Schemes; Page 57 Chapter 5.
    My Article on 3D and 4D Mind Maps for Tracking and Analyzing.
    My Article on Mind Maps of the Future and Online style Think Tanks
    My Article on Stair Step Mentorship for Human Learning in the Future and Never Aging Societies.

Okay now let me explain the premise of my concept for Visual Analytics;

First, forget this whole idea of a 2D mind mapping concept or chart used to show links between terrorist players, cells, assets, acquaintances, etc., the way it is laid out currently - make it 3D, actually make it 4D and 5D where some layers can only be seen by a select few, and let's say a 6D level that can only be accessed by an AI super computer [why; because I don't trust humans, they can't be trusted, i.e. WikiLeak, leaker for instance].

Next ALL the data is stored within in the sphere. But to access the data on the outer side of the sphere, picture Earth's surface, the ball or sphere (with grids like a map of the globe) rolls around on a giant grid paper. When you want to look at a particular event, person, subject, or whatever, a particular point on the sphere's grid touches a corresponding point on the grid paper it rolls on, the grid paper it rolls on can wrap around and morph itself to the sphere or contour itself so the next corresponding piece of information on the surface can be accessed, rolling or spinning.

Picture a selectric typewriter ball on a shaft as a 2D model to consider this, now make it all 3D in your mind, and the paper molds around the sphere as it accesses, or in the case of a selectric typewriter it types. Now the Sphere is hollow inside containing layers, just like the earth, crust, mantel, and core. Information goes deep or across, every piece of information is connected, think about the earliest string theory models for this.

Great thing about my visualization concept is I believe all this math exists, even though in reality string theory is mostly bunk, but the math to get there makes this possible. As the information goes deep, think about the iPad touch screen, or the Microsoft restaurant "menu on a table" concept, or the depictions of Minority Reports, moving of the screens by way of motion gestures, I believe Lockheed also has this concept up and running for air-traffic control systems, prototype versions, perhaps the military is already using it, as it has massive applications for the net centric battlespace visualization too.

Okay so, some levels go through a frame-burst scenario taking you into another level, where the data generally stored at the almost infinite number of grid points and cross connected to every other is nothing more than a nucleus with additional data spinning around it. But the user cannot access all that information, without clearances, the AI system has access to all of it, while a sorting system is a series of search features within search features, with non-linked data also. You can't break into it; it's not connected to the users' interface at all, think of the hidden data as electrons unattached around the data. The data is known to exist but cannot be accessed that would be the 5D level, and 6D level no human may get too, but the data exists.

You know that surfer dude in Hawaii that came up with the "Grand Theory of the Universe" why not use his model for our visualization, in spherical form, again, the mathematics for all this already exists.

You see, what I need is a way to find people like me, I want to find these thinkers and innovators to take it all to the next level, and if the visualization is there, we can find; The Good Guys, Bad Guys, and the Future all at once. Why do I want a "Neural Network" visualization system in a sphere? It seems to me that this is how the brain does things, and what we are doing here is creating a Collective Brain, using each individual assigned to an "ever-expanding" unit of data, along a carrier or flow.

Remember when Microsoft Labs came out with that really cool way to travel through the Universe and look at all the celestial bodies along the way, using all the Hubble Pictures collected? It's kind of like that, you travel to the information, discover as you travel and it piques your curiosity as you go triggering your own brain waves, and splashing the users minds with chemical rewards as they go, as they discover more information, expanding their understanding as well, it just seems to me this is how it all works anyway.

Think of that old Sci Fiction concept where the Earth and our solar system are merely an atom of a chemical compound within a cell of the human body, all we can see is all the other compounds around us because everything is so small, thus, we cannot see the whole picture and what appears to be an entire universe would only be a few thousand cells close enough for us to see. And time itself is slow, as the electrons or planets moving around the atom appears to take a year to circle the nucleus instead of 10,000 times a second.

So, combining all these types of thoughts, this is how I envision how the future visualization tools would work.

Now then, using the whole concept of connecting the dots for information or even building an AI search feature scouring the system at speeds of terabytes a second, the AI computer can become the innovator, thanks to the user asking the question, and all the neurons (individual humans) with all their data putting in the information. You just need the best questions, you get instance answers.

Okay so, take this concept one step further; the AI super computer's operation is a "brain wave" and that brain wave is assigned a number, you can have as many brain waves, as the internet has IP addresses, with whatever scheme for that you choose. And your query can search the former queries too. The user's questions are as important as the data itself.

Thus, it helps us find the innovators, the question askers, once we know that, we have the opportunity for unlimited instant knowledge. Data visualization can take us there, and it removes all the fog of uncertainty, and answers most all the questions we could ever hope to ask, and comes up with its own questions as well. Does this make sense?

This is the type of visualization I need to faster access information, and I can solve all the problems, even the ones humans refuse to solve, or doom themselves to repeateth. That's my preliminary thought on this - may we start such a dialogue on the topic? If so, email me, and I hope you enjoyed today's dialogue?


Source: http://ezinearticles.com/?Data-Mining,-Visual-Analytics,-and-The-Human-Component!&id=4817019

Is Web Scraping Relevant in Today's Business World?

Different techniques and processes have been created and developed over time to collect and analyze data. Web scraping is one of the processes that have hit the business market recently. It is a great process that offers businesses with vast amounts of data from different sources such as websites and databases.

It is good to clear the air and let people know that data scraping is legal process. The main reason is in this case is because the information or data is already available in the internet. It is important to know that it is not a process of stealing information but rather a process of collecting reliable information. Most people have regarded the technique as unsavory behavior. Their main basis of argument is that with time the process will be over flooded and therefore lead to parity in plagiarism.

We can therefore simply define web scraping as a process of collecting data from a wide variety of different websites and databases. The process can be achieved either manually or by the use of software. The rise of data mining companies has led to more use of the web extraction and web crawling process. Other main functions such companies are to process and analyze the data harvested. One of the important aspects about these companies is that they employ experts. The experts are aware of the viable keywords and also the kind of information which can create usable statistic and also the pages that are worth the effort. Therefore the role of data mining companies is not limited to mining of data but also help their clients be able to identify the various relationships and also build the models.

Some of the common methods of web scraping used include web crawling, text gripping, DOM parsing, and expression matching. The latter process can only be achieved through parsers, HTML pages or even semantic annotation. Therefore there are many different ways of scraping the data but most importantly they work towards the same goal. The main objective of using web scraping service is to retrieve and also compile data contained in databases and websites. This is a must process for a business to remain relevant in the business world.

The main questions asked about web scraping touch on relevance. Is the process relevant in the business world? The answer to this question is yes. The fact that it is employed by large companies in the world and has derived many rewards says it all. It is important to note that many people regarded this technology as a plagiarism tool and others consider it as a useful tool that harvests the data required for the business success.

Using of web scraping process to extract data from the internet for competition analysis is highly recommended. If this is the case, then you must be sure to spot any pattern or trend that can work in a given market.



Source: http://ezinearticles.com/?Is-Web-Scraping-Relevant-in-Todays-Business-World?&id=7091414

Data Entry Services Help to Maintain Data Correctly

Data of any big or small organizations should be properly maintained. Any mistake on the data entry may prove blunder for the company. All companies have a separate branch that maintains all the datas. In an organization there are various types of data that need to be maintained. It is most commonly found that the data entered by the in-house staff are not accurate and they always do some sort of mistakes. There are many counties in the world that provide data entry services. The service offered by them is error free and up-to-date. The service provided by a reputed firm is commendable. If a company feels problem in maintaining records then it can hire a reputed private firm or an experienced individual.

In this modern world, data entry is the most fundamental and internal function of every business firms. Many companies expertise in the field of providing the services. A company will prosper only when the data of an organization is properly maintained. To get the data entry service from an expertise country will save time, save money and one will get quick service. Off shoring the service from some other company is much more reliable and one can get a quality work. It is the best option today. Data entry from product catalogs to web based systems, from hard/soft copy to any database format, online order entry and creation of new databases are some of the examples of the data entry.

There are many countries that provide data entry services. Depending on the necessity of the company, one can hire a private firm or hire an individual for maintaining all the datas. The services provided by India are excellent and many countries are lined up to take its service. The professionals of India are very excellent and enable to manage, integrate, analyze and secure any critical data. They provide industry's best service. It is a very tiring job and one need to be very much attentive in inserting those n numbers of data. If you want to seek the service from any private firm or an individual and you are totally naïve in this matter then internet can help you out. It will give information about the various companies across the world that provides quality data service.

These services offer outsource data entry, data entry outsource, outsourcing data entry, data entry outsourcing, offshore data entry, data entry companies. If you hire a reputed firm that provides excellent services then all your tension will get over. You will feel relax as all the affairs of your company is very systematically maintained. A very proficient person is required to maintain those datas. Most of the companies opt for this service. This service is a blessing for any big and small organization as it will keep all the records correctly. Today, most of the companies rely on this service. This sort of service reduces labor cost and gives an excellent result. Its advantage is endless.



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